Sliders are great, right? The perfect way to add a bit of user engagement to your website, make things feel a bit more dynamic. Who wants a static site, how old fashioned?
Let’s face it, carousels or sliders are everywhere, so many websites use them. So what’s the issue?
Sliders and SEO
Sliders can be bad for SEO.
Page load speed
Alternating headings can be another issue. You should really only have 1 H1 tag per page, but sliders often force you to have multiple headings, a heading on each slide. This devalues your keywords.
Sliders are often used as a replacement for content. The homepage of your website might feature a big fancy slideshow but then little or no content elsewhere. No content means no keywords, resulting in a very poor search engine ranking.
It’s not all about SEO though
True, it’s not all about SEO. Theres no point having a great ranking website that looks rubbish and doesn’t convert. The problem with sliders is that they don’t really do this either.
Research suggests that most people don’t actually engage with sliders, they find them confusing and often they don’t work at all! This is especially true on mobile. So not only are they potentially bad news for your SEO, they might not actually engage your users in the way that you might think.
This is not to say that sliders don’t have their place. Designed and built well with SEO and usability in mind they could have their uses. Unfortunately a lot of off-the-shelf slideshow plugins could do more harm than good.