UX / UI Design
User experience & user interface design

UX and UI website design cardiff

UX (User experience design) & UI (User interface design)

UX design and UI design are some of the most important considerations when designing a website or app. Both User experience and user interface design will have a huge impact on how your website or app will look, feel and work, and getting it wrong could have a detrimental affect on the success of the project.

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What is UX design and why is it important?

UX stands for User Experience. UX design is all about creating a positive experience for the user of a website or app when they interact with it. A user should be able to navigate the website or app easily and intuitively, functions should be easy to use and the whole experience should be smooth and not a struggle.

A poor user experience will confuse and frustrate your users. If a user finds it difficult, or worse impossible, to use your website or app they will develop a negative association with your product or brand, and potentially lose out on sales or users.

What is UI design and why is it important?

UI stands for User Interface. UI design is all about how the interface of a website or app looks and feel. This includes how the graphical elements look and how they work together in one cohesive design. A UI designer will be deciding on typography, imagery, animation, even down to how a single button looks and behaves.

Your website or app need to be visually appealing and reflect your branding and purpose. This is where good UI design comes in.

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