Branding: What is it and why should you care?
Good branding sets you apart from everyone else. It lets the world know why they should choose your brand over the competition. Who are you and why should we care? — your branding should do the talking.
Your brand identity might start with a logo, but also encompasses a whole host of other elements unified into one coherent system. This could include your stationery, website, social media, your products or services and any other brand touchpoints. In a nutshell branding is the process of building awareness of your business or organisation, and keeping those customers coming back for more.